3min chapter

Ahead of the Game cover image

2023 Trends in Digtal Marketing

Ahead of the Game

CHAPTER

I Think We're Going to See a Breakup in the Tech World

I think from a trends perspective, just I think we're seeing breakouts. We used to see, you know, Salesforce had all of these things or these large companies would fill the gaps. And now we're all moving away from that and starting to build our own tech platforms. The looming move to Google Analytics 4 is an interesting shift in conversion rate optimization strategies as marketers become more tech savvy.

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