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⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

The Best One Yet

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Starbucks Innovates with Barista Championship and Influencer Hiring

This chapter delves into Starbucks' creative marketing tactics, focusing on their barista championship and the role of a global coffee creator. It highlights the significance of in-house influencers in the digital age and how Starbucks is evolving its strategies to engage both employees and customers.

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