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3 Reasons Why Subscription Businesses Fail - Nir And Far
Nir And Far: Business, Behaviour and the Brain
The Churn Funnel
The loss of version is exactly what we're saying that we hate losing more than we like winning. The most powerful SaaS companies are the ones where in the interface, when they hit the cancel button, it says, wait, I'm now I'm going to use Clockwise here as an example. And so putting at that cancel moment, hey, you're going to lose the stored value you've created will decrease your churn substantially. It's a churn funnel and needs to exist everywhere.
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