Hungry Hungry HiPPOs... But What Are They Hungry For?
From A to B
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Navigating the GA4 Transition
This chapter addresses the heated debate surrounding the transition to GA4 and the hypocrisy of organizations claiming to be data-driven while resisting necessary updates. The speakers share their frustrations, humor, and insights on the challenges of adapting to new analytics tools in a rapidly evolving tech environment.
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