
#28: The AI Inflection Point Is Here
The Artificial Intelligence Show
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AI's Inflection Point: Transforming Marketing and Agency Models
This chapter explores the significant advancements in artificial intelligence, particularly generative AI, in 2023 and how they are reshaping marketing practices. It highlights key milestones such as the rapid adoption of tools like ChatGPT and DALI 2, emphasizing the shift in agency business models towards efficiency and productivity. The discussion reflects on broader societal changes in recognizing AI's potential and the urgent need for marketers to adapt to these emerging technologies.
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