Business as (un)usual: can people and planet really come before profit?
Reasons Revisited
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The Future Generations Act
As a business, we hope to continue to make the best gear for outdoor pursuits and to encourage more and more people to be in nature. But what we hope is that our way of thinking about things, this future way ofthinking about things catches on. And so we published everything about what we did. We published how the structure works. We hope that it catches on with other businesses and with other business owners so that we have a chance.
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