Navigating Employee Transitions and Digital Branding

This chapter explores the emotional complexities of hiring and firing employees, especially in the context of relocations, alongside the importance of ethical practices, such as providing severance. It also discusses the significance of leveraging social media platforms for marketing, emphasizing organic growth and memorable experiences to enhance brand visibility. Additionally, strategies for personal versus company branding, event engagement, and innovative approaches in launching fashion brands are highlighted, showcasing the evolving landscape of business engagement.