Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?
Elevate Medical Affairs Podcast Channel
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The Pain With KOLs
Mike Carlos: I was just reflecting four years ago with the beginning of KOLs, you know, we were all using Zoom. Back then, three years ago, people weren't talking about this at all. Even my most advanced contacts were sort of saying things like, well, we're looking at it. You can't move now. And that's another huge change in the last three years, that omni channel is everywhere. It means all of these different platforms coming together.
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