
How to Build a Psychologically Irresistible Offer (Feat: Nate Lagos)
Brain Driven Brands
00:00
Engaging Consumers with Innovative Marketing
This chapter explores innovative marketing strategies that enhance customer engagement through interactive experiences, such as trivia games linked to brands. The speakers discuss the significance of building psychological connections during peak shopping times like Black Friday and Cyber Monday, while encouraging other brands to adopt similar engaging tactics.
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