Episode 34: The Starbucks IPO with Dan Levitan
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Starbucks - The Best Coffee in Seattle
In 1991, there was no internet. Unless you knew people in Seattle, it was super hard to experience the visual or the... Starbucks was. So they sent me to a kiosk in City Center that's still there over on Fifth Avenue. It was a kiosk because there was no store near the hotel. They were so under-penetrated versus now. I sat there for about 45 minutes and people were lining up for this coffee. And I was like, you know, why is this coffee so great? The first time I ever had coffee was that day. He gave me the keys to getting their business.
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