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61. Courage, Ambiguity, Belonging and Data: How to Design Your Communication for Success
Think Fast Talk Smart: Communication Techniques
What's the Context?
"We actually map our audience before creating something for them. So what's the context? Context is a component of craft," he says. "If you know the context it's going to you can then think to well, what do i need to include in it?" 'You may want to be making something that that that lands in a really soft, gentle way with your audience,' she adds.'But if all you know is the default, blue, that output sun power point, right? That's just not going to work.'
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