Is There a Cost to What You Say?

I think it's interesting that we cover this space and like they're in this industry. As we grow and get older, we have to distill who do we want to talk to? Right? Sometimes with our beliefs and like go towards channels that are uncomfortable to talk about. So there's so much about, you should just say anything. But I need to really determine what my kind of principles are because there are costs to what you say.