Transparency is helpful to an intelligent population people who care about health have now stopped using products but that doesn't mean that they're all like that still you know 20 ounce sodas and and all of those things. I think just though going back to the government body of that and this was in 15 minutes of shame is that we went you know talking looking at Australia so because the Australia has a really wonderful program that has been developed by you know and is funded by the government  that is looking at these issues that came out of child protection laws online.