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How Paramount and Warner Brothers Discovery Can Be Profitable on Streaming
What gives me confidence that Paramount and then Warner Brothers Discovery are going to be able to become profitable on streaming is that they've done it on TV and satellite cable and satellite for so long. It's also understanding these big brand advertisers that want to advertise in a very safe space for them against content that they approve of, he says. And the the wanting to do it at scale, just like they do on TV.