Launching a Training Course in the Information Marketing Industry

On today’s episode, James talks with Online Business Strategist Zach Spuckler about the major mindset shifts he has made over the last year that’s enabled him to grow his business exponentially. Zach also shares an effective alternative to doing a really big launch, which you won’t want to miss!

When Zach first joined James’ Inner Circle Mastermind a year ago, he worked by himself and had just hit the 6-figure mark in his business. He now has a team made up of multiple people, but notes that it was the inner work he did that allowed him to expand to this.

Zach admits that he used to be a workaholic, and that his health started to suffer because of this. He had to step back and ask himself why he originally wanted to start the business, which was to have freedom. Here are just a few of his major breakthroughs:

Hire a team

Hiring his first VA helped give Zach the systems, and space to grow. During his last launch, he realized that hiring was never an external issue, but he was so busy working that he didn’t know internally what he really wanted.

He says that it’s not difficult to find exactly what you want when looking for someone to help; be clear about what you want and need, and put it out to your online community!

James believes it’s important to ask yourself what it’s costing you to not hire someone. How could you fill that time and space by doing something else that focuses on the big vision of your company and drives revenue?

The internal struggle may get quieter at the level you’re at, but it will start back up again at the next level and will always be there in some form or another. When you think that you’re ready to hire somebody, Zach recommends you trust yourself to take the risk and to handle the fallout if it doesn’t work out, or find people to support you if this should happen.

James feels it’s important to know that a lot of people have an illusion that they have to get rid of the fear around hiring or investing in themselves before doing it, but this just isn’t the case.

Entrepreneurs are rewarded for taking the risks

Remember that other people will love doing the tasks that you assign them, and you don’t have to feel guilty for giving them work. Zach says it was important for him to understand that his team wouldn’t resent him for this and they respect him for giving them work and paying them for their time. As an entrepreneur, you can actually enjoy your life and business, while at the same time empowering your team to grow with you! James likes to remind others that part of the “work” is actually resting so that you can recharge yourself.

Charge more money

As Zach has “levelled up,” he charges more so that he can create intimacy with his higher-level clients. By charging more, he also attracts the right clients. If you don’t increase your prices, he says that the only thing you’re doing is de-valuing yourself in the process.

James adds that so often people base their pricing on what people will pay for the product or service, which can be a mistake as there will always be people that can, or can’t afford it at every level.

Zach realizes that as his business grows, everything he does has an opportunity cost and his time is limited. He is careful not to undercharge so that he can continue to serve others through his business.

Pricing really comes down to valuing yourself and it’s important to have a logical conversation with yourself and know the true value of what you can offer.

There’s an easier (and lighter) way to launch

Zach notes that so many people get paralyzed by the thought of launching. Webinars can take many months to perfect, and video series can be expensive and time consuming. You don’t have to get overwhelmed though; by doing a challenge (or a “week long event” as Zach likes to call it), you don’t even have to charge people money for them to have the opportunity to see what it’s like to work with you.

When doing a challenge, you just have to show up, give them simple step-by-step tasks and let them prove to themselves, and you, that transformation is possible.

Remember, people want to be sold to on the last day of the event, just because you’ve shown them what’s possible. Show your audience what you can do for them and let them decide if you’re a great fit or not!

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LINKS:

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