Rituals multivitamins were specifically formulated to help fill nutrient gaps in the diet. Ritual has a first of its kind traceable supply chain so you can see where all the key ingredients come from and why they're there. All their products are vegan and non-GMO, third party tested, and a bunch of other great stuff. Their delayed release capsule is designed to be gentle on the stomach so you don't feel bad afterwards like you do with some gross vitamins.