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Clickbait and Switch: The Viral Spread of Social Media Misinformation

Unbiased Science

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The Appeal of False Balance and the Spread of Misinformation

This chapter explores the factors that drive misinformation in the medical and wellness space, such as the reliance on anecdotes and narratives. It discusses influential figures like Nicki Minaj and Tom Brady contributing to the spread of misinformation, and delves into the impact of scary stories in gaining traction, even when not true.

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