645: Artisanistry
The Pen Addict
Evolution of the Pen Market
This chapter explores the evolution of European pen brands, focusing on Schneider's strategic acquisitions to boost product quality. The discussion also covers significant changes in leadership at Farnie's Pens and the implications of acquisitions in the stationery industry, aiming to enhance community ties. Overall, the speakers express optimism about the future of these companies and the pen market's ongoing developments.
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