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3min chapter
Adam Rix on NOT Wieden+Kennedy and creating work that moves people.
On Design with Justyna Green
The Importance of Having More Experiences Outside of Work
Adam Wylenism: We are all the sum of our experiences, aren't we? And it's those experiences that we bring to the work. I think really, if we were going to create work that genuinely move people, we'd be better off spending our time studying people and what people do rather than immersing ourselves in design culture. Ustinagreen: It's everything that we love about creativity - observing being immersed in the world,. seeing the world and then coming up with the ideas.
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