559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
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Are Gen Z More Attracted to Supply Related Scarcity?
Amitai Etzioni: My hypothesis is that younger generation when we're looking at Gen Z, my hypothesis is that they are more attracted to supply related scarcity. So I'm just giving opinions at this point. But really my guess is that that particular group, because they are so ingrained in social media and sharing so many aspects of their life, they're very prone to self expression or wanting to pursue self expression. That's an area that aligns with supply related scarcity because you want to be unique,. You want to be different, you want to show the latest thing you have, but you don't want to be like everyone else.
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