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HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo
How I Built This with Guy Raz
The Biggest Expense for a Content Company
To start a content company like this, you literally need human beings to make the content. So we had 7,000 of the top Latino creators in our network. And how did you identify them? How did you find them? Online. There's lists of like, okay, who are the top 100, 1000, 5000, and then you would contact them. That was definitely not hard.
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