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The Land of the Duty Free (classic)

Planet Money

CHAPTER

The Sweet Rise of Toblerone and Duty-Free Shopping

This chapter explores the origins of the Toblerone chocolate bar, its innovative launch in Shannon, Ireland's first duty-free shop, and the influence of its inventor, Theodore Tobler. It also examines the transformation of duty-free shopping into a global phenomenon and its significant impact on the candy industry.

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