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4min chapter
The Land of the Duty Free (classic)
Planet Money
The Sweet Rise of Toblerone and Duty-Free Shopping
This chapter explores the origins of the Toblerone chocolate bar, its innovative launch in Shannon, Ireland's first duty-free shop, and the influence of its inventor, Theodore Tobler. It also examines the transformation of duty-free shopping into a global phenomenon and its significant impact on the candy industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode