I'm Not an Expert in Information Architecture, but I've Had to Retrain Myself a Little Bit

Abby: I feel like it's something that i've always wanted to do, and i've always found myself to be pretty good at. My parents thought that i'd be a lawyer when i was a kid because i'm very good at being able to jump on either side of an argument. Em: It feels like the meat of this is less taxonomies and indexes and stuff like that, and more figuring out how to bring eve one together to come to a consensus. Abby: In some cases with organizations where there're creative director or technologist who are heavily involved in implementing those functions can fall to a lot of different roles.