Beyond the Word: Designing Type
Design is Everywhere
00:00
The Art of Typography - A New Approach to Typography
I think my approach is different depending on what you are doing. One of the first business that we were really involved with, beginning of muka, besides branding for restaurants, we designed book jackets. And that was an extremely big school of using type, not designing type. Because every book has a different story, and the typography really helps you to inspire to the location, the field, the energy, the story of the book,. I guess. How do you kind of balance some of those things with a client as well?
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