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Bloomberg Tech
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The History of Barbie
The hype around this film has been astonishing. Some people say, actually, this is a pretty big risk for the company. Thomas: Barbie's brand suffered because it was being perceived as very elitist in the past couple of decades. And I think that what this time is going to try to do is really undo a lot of those preconceived notions by making her more accessible.
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