Breaking Beauty Podcast cover image

Meet Urban Decay's Co-Founder Wende Zomnir

Breaking Beauty Podcast

00:00

The Importance of Resourcefulness in PR

I was working out of my bungalow in Laguna Beach and there's a great hardware store in downtown Laguna. And I'm like, okay, I got to build some press kits. What can I like get from the hardware store? Because I just wanted them to stand out. So, you know, I got like metal flashing and liquid solder and bolts and caution tape. And I built these like crazy press kits and I just looked up addresses on mastheads of magazines,. said, I'm going to be in New York and just started knocking on doors. That's kind of really how we got the first press for it.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app