#10 - How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold
Coffee & Compete
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The Product Perspective Is Critically Important
In a world where people are only buying when they can get consensus, this is critically important. People who have to use what you sell care very deeply about the features and the benefits of that product. The no executive leader gets on right. They don't need to see the demo. They need to know the strategic outcome. Then if the people say, we think this is going to help us,. We think it's going to improve our efficiency...you can bubble that up. In fact, in temporary staffing, i figure d out very quickly. Go toe people that have the pain and talk to them about, what would you like to have better? And then go talk to the boss and
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