IDEA Collider: Innovation & Asymmetric Learning in Pharma cover image

Exploring the book “Quit: The Power of Knowing When to Walk Away” by Annie Duke

IDEA Collider: Innovation & Asymmetric Learning in Pharma

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Quitting Is a Bet

"Quitting is a bet in itself. The point of thinking in bets in terms of the bets that we make in decision making is that we're making these decisions under uncertainty," he says. "So when we decide to quit, we're not going to necessarily know for sure that things aren't going to work out." He adds: "I felt really strongly that people should understand this is a conversation with grit and someone needed to have a conversation about quitting"

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