The Struggle to Fund a Startup

"Most people like to tell the founding story with some nostalgia that we had this idea. And I mean, that is maybe the story of some companies like my recollection is that's actually what happened with Facebook," he says. "But what is missing from these stories is all the struggle that leads up to it and for us, it was a total struggle." The company racked up $30,000 in credit card debt selling collectable breakfast cereal before they were accepted by Y Combinator.