UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150
The Carly P Reilly Show
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The Importance of Plush Dolls in a Lifestyle Brand
If you're going the lifestyle brown route a plush and obviously you just described us that there's so much nuance to that is maybe the most straightforward or standard way to go in terms of the first thing you develop. I would take a really close look and even buy like tan and and really pick apart then like the Hello Kitty plush dolls made by Kid Robot and how wildly different they are than the ones that are made in house by actual by San Rio. Not not every brand needs a plush doll at all like gloomy bear is a good example you might end up selling way more gloomy bear gloomy bear bags and wallets and keychains and things that are not really toyetic but the first thing
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