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104. The Innovator's Dilemma: A Conversation with Matt Christensen

The Disruptive Voice

CHAPTER

Marketing in Harley Davidson

In his new book, Bob Greene talks about the challenges of launching a disruptive product. He says it's hard to get companies to change their stripes and prioritize things that are incompatible with its model. The challenge is incubating something early so that by the time you need that growth, your market is really large,. And frankly, not a lot of managers get given that kind of latitude by their bosses or by the market.

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