Bootstrapping to Success

This chapter explores the founders' decision to bootstrap their pet-related startup, highlighting their innovative approach to attracting talent and managing early challenges. The narrative recounts the journey of launching their subscription box service, detailing the resourcefulness of the team, customer retention strategies, and financial maneuvers like prepayment discounts. As the business grows, discussions around securing external funding emerge, reflecting on pivotal moments that shape their commitment to the venture.

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