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#157: Phill Agnew - The psychology MrBeast uses to hook you
Creator Science – Learn from today's top content creators
The Contrast Effect: How Mr. Beast Benefits From Costly Signaling
Mr. Beast famously records in lower quality video than he could afford, which is a bias known as the contrast effect or juxtaposition. You don't expect a 24 year old American to have millions of dollars to give away every week. Because you don't expect that, because Mr. Beast breaks your expectation, he is therefore more watchable and likable. That's what needs to be benefits from him. By being just an average American with a no offense, Mr. Beast, average haircut, average fashion sense, just one of the boys, as he likes to call himself. We're more inclined to actually watch his videos where he's doing all these incredible things, because as that layer
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