New Books in LGBTQ+ Studies cover image

Dana Berkowitz et al. ed., "Male Femininities" (NYU Press, 2023)

New Books in LGBTQ+ Studies

CHAPTER

Marketing Botox to Men: Capitalizing on Insecurities

This chapter explores the evolution of marketing Botox to men, highlighting the growing realization that capitalizing on their insecurities can be profitable. It delves into strategies for presenting Botox in a more masculine manner and discusses an advertisement for AutoZone's battery services.

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