2min chapter

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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

CHAPTER

The Death of a Free to Play Game

Blake is almost a religious fanatic around play to win. Why do people do pay to win then? Like it will kill your game because it works because it works in the short term. And I think that's one way that you typically see that more on mobile. If competitive integrity isn't the goal of your game like from a multiplayer standpoint, then it's way easier to do more pay to win stuff.

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