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The Frieze/Radio 3 Museum Directors Debate 2022

Arts & Ideas

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COVID - What's the Difference?

Sahan: M plus has been a museum for 10 years and opening the physical building was the culmination of that first decade. The digital work had begun, as you said, because this part of the world is so digitally alert. When we look at the traffic through the museum's website, which is now over 10 million, when the museum is physically closed, that digital traffic or fall is not as large as when we're open. So there seems to be a relationship between the physical energy of the museum and then the digital engagement.

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