2min chapter

Always Be Testing cover image

#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO

Always Be Testing

CHAPTER

Introduction

In this chapter, the host interviews John Blair, CEO of Free2Grow CFO, about his journey from being a CFO to becoming an entrepreneur in the DTC industry. They discuss the role of finance in scaling DTC brands.

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