5min chapter

The Bootstrapped Founder cover image

114: Building in Public: How to Build a Minipoly

The Bootstrapped Founder

CHAPTER

Building a Manipoly

A manipoly exists when you turn your expertse into a reputational advantage within the well defined niche to build a monipoly. You distinctively position yourself so that others, other members of your community, associate you with one particular aspect or topic or theme. It's a ich brand monopoly based on your reputation within an ich community. And it's not just about building busines seither - this kind of nich thing is not just a business nege. Marrowing down your target audience before you build any business is a great way to focus attention and then create the opportunities that you need for yourself and your personal brand. Every well known expert out therei an expert

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