#739: People Buy From People They...
The Advanced Selling Podcast
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Building Confidence in the Sales Process
The two week trial or the triad before you'd buy it kind of thing has always worked. Because you're building confidence as you, as you try the thing out. You say, Oh, okay. Well, now I can't do without a puppy dog. The puppy dog call back. People buy from people they trust. It may not come from me knowing, liking and trusting you, it may come from, you've got a framework that I look at and say, that'll help my people get to where you say you can take them.
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