Adspend with Ash Melwani and Rabah Rahil cover image

EP 024 - Your Profitable TikTok Ads Playbook (feat. Olly Hudson)

Adspend with Ash Melwani and Rabah Rahil

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Is Organic Strategy Really Necessary to Run Actual Money on Ticktock Ads?

Organic strategy is really necessary to run actual money on tictok. If you can do it, it definitely helps. I we wer running away more sparkots now since the or da to them than we were two weeks ago. The lift off that offers is more significant on ticktock than any platform. It's like priced elas elasticity. More people are more price elastic and more responsive to offec. Tolly track would actually be a bigger leaver of the platform than somewhere else. And then the last thing: creative fatigue - something that seems ubiquitous for everyone but us.

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