Mattel Bets Big On Barbie's Pink Carpet Debut
Big Take
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The Importance of Having a Movie Division
Enon cries he took the lay of the land and he saw you know there's this script going around for Barbie they had all sorts of different ideas for it. So Enon said look I'm gonna take charge of this. He didn't like it it was making fun of the doll it kind of made the doll the butt of the joke. When we come back Mattel goes full on with their merchandise, which is a little bit humility that they had to accept with this but they did.
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