Enon cries he took the lay of the land and he saw you know there's this script going around for Barbie they had all sorts of different ideas for it. So Enon said look I'm gonna take charge of this. He didn't like it it was making fun of the doll it kind of made the doll the butt of the joke. When we come back Mattel goes full on with their merchandise, which is a little bit humility that they had to accept with this but they did.
She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.
Read more: Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work
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