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The Siren of Scrap Metal

99% Invisible

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Fierro Viejo: The Sounds of Mexico City's Street Vendors

This chapter examines the cultural phenomenon of scrap metal haulers in Mexico City, particularly their unique advertising technique featuring the catchy phrase 'Fierro Viejo.' It delves into the historical significance of street cries, showcasing how vendors use distinct intonations to thrive in a competitive urban environment. Through the story of Marco Antonio Turon and his daughter, it highlights the challenges and community spirit tied to street vending in the informal economy.

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