107: The DVD of anger
Lateral with Tom Scott
00:00
The $99 Water Bottle Dilemma
This chapter explores the bizarre case of a $99.95 transparent water bottle marketed as a luxury item in Auckland in 2014. The speakers analyze the absurdity of such pricing and delve into the marketing strategies behind it, sharing humorous anecdotes and reflecting on consumer perceptions of value. The discussion spans various topics, including consumer trends towards seemingly frivolous products and the cultural significance of absurd marketing stunts.
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