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The Secret to Building Forever Franchises: Owen Mahoney

Secret Stash

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Challenges and Innovations in Game Development

This chapter examines the high development costs within the AAA games industry, highlighting how the focus on cinematic quality can detract from gameplay. The speaker advocates for a shift towards prioritizing fun and player engagement, providing examples like Minecraft to illustrate how unique gameplay can drive success. Additionally, it discusses the importance of innovative marketing and distribution strategies to foster growth and differentiate products in a competitive market.

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