321 - How to Think Long Term in Marketing with Andrew LeRay, Director of Brand Marketing at National Women’s Soccer League
The Marketing Millennials
Building the NWSL Brand
This chapter explores the challenges and strategies in branding the National Women's Soccer League (NWSL), focusing on perception, audience engagement, and marketing efforts. The speaker shares insights from their experience as brand director, emphasizing the importance of connecting with younger audiences and leveraging the star power of national team players. Additionally, it highlights the growth of women's soccer in the U.S. and the need to cultivate long-term fandom among youth.
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