How Trade Desk Can Help You Customize Your Bidding Platform

Right now they have to go through the supply side. They can go to the DSP directly, but It's not something very easy and it makes sense for the SSPs to be a part of this entire ecosystem. The last tool that I was wanting to talk about is their APIs and by API is where the clients can build a completely customized bidding platform on top of the trade desk platform. That's all any sort of customization. So those are their primarily primary tools and What these tools in total they help Their clients to do is to do several different types of targeting.