214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
The Story of Our Humble South Indian Home
I would say typically I guess a pepsi or any of these other big snack brands would probably do multiple consumer tests before they actually zero in on something right because there are so many tests where some of these snacks are offered in these surveys and you'll always have one snack with the most amount of flavor coming out. If you let the consumers sort of go through the pack they were very likely to come back to you and tell you that you know it's just too much too much flavor so we've not done any of those things but rather confident that we're putting across the story of our humble South Indian home.
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