How Skullcandy Used a Competitor to Win New Customer
Ecommerce Playbook: Numbers, Struggles & Growth
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Innovative Marketing: Beyond Traditional Advertising
This chapter explores creative marketing strategies for brands, particularly those with around $20 million in revenue, focusing on collaborations and storytelling to engage consumers. It emphasizes the shift from conventional advertising to impactful narratives, using examples like Omega and Swatch to illustrate how partnerships can revitalize brand appeal and foster long-term growth.
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