How Porsche CEO Oliver Blume is driving innovation
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The Power of the Porsche Brand
Porsche has a long-term goal to achieve a return on sale of over 20%. We are positioned in the luxury segment and being able to get a price level like other luxury niche manufacturers. The big advantage we do have comparing to others in the niche segment is that we are benefiting from our scale effects in between our company, being able to sell over 300,000 cars. And so where do you want to take Porsche from here? For us, it's all about dreams. We are driven by dreams.
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