How to Drive Customer Behavior Successfully

Greay says the biggest challenge in digil transformation is never technology, always people. Most people are wired with a natural, i think, evolutionary, dna rooted resistance to large scale change. If you're not meeting your customers needs and driving their behavior, then you're probably out of business. And so if you don't upend the apple cart, you won't be something in the apples from your apple cart. But still, even with that information, just like, you know, any other kind of fear, because the biggest, the biggest human resistance to transformation is fear.